By examining “the real thing” ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources a...(展开全部)

巴托·J.埃尔莫尔（Bartow J. Elmore），俄亥俄州立大学环境史助理教授，曾任教于阿拉巴马大学历史系。

By examining “the real thing” ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources a...(展开全部)

Takes readers deep inside the secret world of corporate science, where powerful companies and allied academic scientists mold research to meet industry needs. The 1990s were tough times for the soda industry. In the United States, obesity rates were exploding. Public health critics pointed to sugary soda as a main culprit and advocated for soda taxes that might decrease the co...(展开全部)

It is commonly assumed that capitalism has created an a-emotional world dominated by bureaucratic rationality; that economic behavior conflicts with intimate, authentic relationships; that the public and private spheres are irremediably opposed to each other; and that true love is opposed to calculation and self-interest. Eva Illouz rejects these conventional ideas and argues t...(展开全部)

It is commonly assumed that capitalism has created an a-emotional world dominated by bureaucratic rationality; that economic behavior conflicts with intimate, authentic relationships; that the public and private spheres are irremediably opposed to each other; and that true love is opposed to calculation and self-interest. Eva Illouz rejects these conventional ideas and argues ...(展开全部)

It is commonly assumed that capitalism has created an a-emotional world dominated by bureaucratic rationality; that economic behavior conflicts with intimate, authentic relationships; that the public and private spheres are irremediably opposed to each other; and that true love is opposed to calculation and self-interest. Eva Illouz rejects these conventional ideas and argues t...(展开全部)

乔纳森·艾特肯，1942年8月30日出生于英国贵族世家。曾就读于伊顿公学，毕业于牛津大学法律系和神学系。曾任英国保守党政府内阁的国防国务大臣、财政部秘书长。他为美国前总统尼克松所著的传记（Nixon：A Life）广获好评，并于1996年获得丘吉尔国际传记奖。为创作本书，乔纳森深入采访了纳扎尔巴耶夫总统本人及其他相关重要人十，披露和讲述了诸多第壹手的历史材料与人物故事。本书是东西方读者了解哈萨克斯坦、了解纳扎尔巴耶夫独特而重要的传记读本。

AN ANGOULEME AWARD WINNER RETURNS WITH A PARABLE ABOUT LIFE IN THE ART WORLD "The Making Of" is the follow-up to international sensation Brecht Evens's Eisner-nominated debut, "The Wrong Place." With lush watercolors and his characteristic wit, Evens details the fumbling, amateurish foibles of the participants of a small art festival in the Flemish countryside. Pieterjan is i...(展开全部)

AN ANGOULEME AWARD WINNER RETURNS WITH A PARABLE ABOUT LIFE IN THE ART WORLD "The Making Of" is the follow-up to international sensation Brecht Evens's Eisner-nominated debut, "The Wrong Place." With lush watercolors and his characteristic wit, Evens details the fumbling, amateurish foibles of the participants of a small art festival in the Flemish countryside. Pieterjan is i...(展开全部)